ALPHABET SOUP. RESEARCH AND EXPERIMENTATION.

I began my work by coming up with some ideas that I could work with for the word 'freeze;. 

So i started by creating a mind map, writing down everything that I could think of relating to the word 'freeze' hopefully helping me come up with some ideas.

I then chose my 3 favourite concepts and ideas out of the ones i came up with relating to the word freeze and broke them down a little more. 

The idea that i chose to use was to; 'create a series of the same letter that begins as a watery form and slowly freezes and turns into a solid bold font'.

I chose to work with the letter 'W' because i felt it gave me allot of freedom to work with and allot of characteristics that would fit the concept of my idea well. Also the letter 'W' would also connect with my concept because I was starting the series of letter forms with a 'watery' form, using the 'W' from water would help illustrate this clearer.

Now that I had my idea I started doing some research into existing letter forms, looking particularity at letter that related to my work and idea so looking at squiggly, watery, drippy fonts and bold, strong, block fonts; breaking them down and looking at what they were made up of.

I then started to experiment coming up with my own typefaces, starting with an existing letter form and changing it to make it illustrate the characteristics of water and ice.

Next i then started to experiment with negative space to see if would have a nice effect with watery style fonts.

I then cut out these letters to see if they would would work as letters and to see if they were legible.

Trying with a different stock.

Although I felt these have a really nice effect I don't feel they would work very successfully in a series of letters, especially as i work further towards the block, bold, frozen font. Instead, working in a linear style just drawing the the outline of the letter would work allot better.

I then experimented with ice, creating the letter 'T' out of ice and watching it as it melted documenting each stage. This was just an quick idea that which I decided to try out to see if it could create a nice outcome working like this.