logo digital developments.

Began mocking up my favourite logo design on illustrator to finish it off neatly, really liked the way it turned out, very simple, minimal and straight to the point, shortening the word 'minimal' to just the consonants 'mnml' however i felt it could still do with some development so i began tweaking it.

Experimenting with different colours and shades of grey to see how they would work, however i still felt black had still worked the best.

inverting the design still didnt improve the design.

then tried to make the design more minimalistic by merging the letterforms, the idea seemed to work in my head however when i got round to making it on illustrator it just didnt go anywhere, the letter forms look messy and its hard to read.

experimenting with different weights.

making the logo 3 dimentional

then i started to go a little wild, adding details which wernt really neaded, experimenting with different shapes and moving more and more away from the minimal concept, everything i did didnt seem to improve the logo in the slightest.

i began to like what i did here with the logo inside another shape.

then finally found a developed logo which i felt was strong.

the triangle inside the hexagon looks nice enough as it is, however with my logo inside it just makes the design really stand out. 

150 logos

We were asked to produce a 150 logo idea's which relate to our subject which in my case is minimalism, which is really difficult trying to come up with 150 minimalist logos. Especially when i enjoy really doing illustration, trying to think of simple crisp minimalist logos was hard.

After we presented all our idea's our peers we had to pick 10 we thought were the best and then groups would select us 1 logo to then take further with some critical feedback.

From the feedback i was given two logos to work with and kind of merge the two, combine elements from each one.

The feedback i was given was;

-try drawing in different angles

-try drawing vertically

-its simple and works as a logo

-clever and aesphetically pleasing.

the two logos they gave me to combine and develop were..