re-defined brief.

SLIGHTLY RE-DEFINED VERSION OF THE BRIEF, CLEANING UP CERTAIN ASPECTS AND MAKING IT SLIGHTLY CLEARER READY FOR THE CONCEPT CRITS.




BRIEF//
A NEW MODERN SCIENCE EVENT/EXHIBITION IS GOING TO BE TAKING PLACE IN LEEDS IN 2013. THE EVENT IS GOING TO BE FOCUSSING ON MODERN EXPERIMENTAL SCIENCE, ALL NEW MODERN TECHNOLOGIES, COMPUTER AND PROGRAMMING EXPERIMENTATION WITH DATA AND PROCESSING. SEEING WHAT CREATIVE OUTCOMES CAN BE PRODUCED USING DATA INPUTTING. YOU NEED TO PRODUCE THE DESIGN WORK FOR THIS EVENT; BRANDING FOR THE EVENT, PROMOTIONAL MATERIAL BEHIND IT, WEB AND ON SCREEN ASSETS AND PUBLICATIONS [INCLUDING A MAGAZINES PROMOTING THE EVENT, CATALOGUES AND PROGRAMMES TO BE GIVEN OUT AT THE EVENT. 
BACKGROUND/CONSIDERATIONS//
TRY TO BE EXPERIMENTAL WITH OUTCOMES, NOT STICKING TO THE OBVIOUS FOR THINGS SUCH AS PROMOTIONAL MATERIAL, TRY TO BUILD/CREATE/PUT ON A PERFORMANCE TO BUILD INTEREST FOR THE EVENT. LOOK INTO MODERN CONTEMPORARY GRAPHIC DESIGN THAT WOULD FIT THE OVERALL FEEL OF THE EVENT FOR THINGS SUCH AS PUBLISHING AND EDITORIALS AND THE OVERALL BRANDING. LOOK INTO CONTEMPORARY ARTS. USE PROCESSING AND DATA WITHIN OUTCOMES.
WEB ASSETS//
-EVENT BRANDING AND IDENTITY.
-PROMOTIONAL MATERIAL FOR EVENT.
-PUBLISHING - CATALOGUES, MAGAZINES, PROGRAMMES.
-WEB ASSETS.




RATIONALE..