colour theory.

For this session we each had to bring in 10 items that were a colour which you assigned the previous week, the colour which i had was violet. Then after learning about primary, secondary and tertiary colours we had to place our objects in order of colour following the colour spectrum, here are the results.

These images are all the ones which we chose from our objects to find the colours in the swatch books, all of which have there own tones, shades, and tints. these were in a range of different swatches ranging from uncoated to matte.

232U   -   8pts Rhode Red 50%   -   8pts Trains Wt 50%

 2705U   -   1.5pts Violet 9.4   -   0.5pts Pro.blue 3.1   -   14pts Trans Wt. 87.5   -   40% tint

 176-10   -   Cyan 18   -   Magenta 100

 2105U   -   1.5pts violet 9.4   -   0.5 Pro.blue 3.1   -   14pts   Trans Wt. 87.5

 176-3C   -   Cyan 60   -   Magenta 70

 2735U   -   12pts Violet 75   -   4pts Pro.blue   -   70% tint

 235U   -   16pts Rhode red 88.9   -   2pts Pantone black 11.1

 171-1C   -   Cyan 60   -   Magenta 100   -   Key 40

 DE 177-1C   -   Cyan 80   -   Magenta 100   -   Key 10

257U   -   1.5pts Rub.red 9.4   -   0.5 Pro.blue 3.1   -   14pts Trans Wt 87.5

Visual Language. three tiered letter form.

The goal was to create a 3 dimensional letter form which was only legible whilst looking at it from a certain angle, similar to the channel 4 indents.
After ALLOT of failed attempts this is the letter H that our group came up with.

No news is good news. mailing list.

Here are the 10 addresses which i hope to send my mailshot off to, including schools, colleges, season ticket holders and the football grounds themselves.

No news is good news. finished mailshot.

This is the finished version of my mailshot.

No news is good news. final design.

From the start of the brief i had planned on using my original poster designs within my final outcome because i felt they were quite successful in illustrating the message that i wanted to show.
However i had to alter them slightly to fit them in with the design of the mailshot.

experimenting with colours.

From this i decided that the green stock works best with using white for the type.
I then had to modify the type to allow it to fit in with the brief, making it my own opinion and a question.

I then put together the information on the back of the leaflet comparing footballers wages to the average wage.

No news is good news. mailshot idea development.

Here are some of the initial design ideas which i had for my mail shot.

after coming up with these initial ideas i decided that i wanted to develop the concept of making the mailshot look like money, so i went on to do some quick sketches of simple bank note designs that would only require 3 colours including stock to fit the brief, here are some of the concepts.

I then quickly created a few more ideas on illustrator to see how then would look done on the computer, you can see how my idea slowly developed into the last design.

I then created the final banknote to be used within my design from my development, i created the front and the bank note trying to stick to a similar design as a British 5 pound note but replacing the idents with items relating to my news story. I decided to use a 5 pound note because it is the only British note which is green which i though would work better as the colour green is instantly linked with money.

After developing folding techniques further i decided that this technique would work best for my design, with the wodd of money that fold out to become a leaflet, held together by a money band which also become the space for the address and stamp. Here is a net of my final design, and what it should look like from each angle when completed.