No news is good news. mailshot idea development.

Here are some of the initial design ideas which i had for my mail shot.

after coming up with these initial ideas i decided that i wanted to develop the concept of making the mailshot look like money, so i went on to do some quick sketches of simple bank note designs that would only require 3 colours including stock to fit the brief, here are some of the concepts.

I then quickly created a few more ideas on illustrator to see how then would look done on the computer, you can see how my idea slowly developed into the last design.

I then created the final banknote to be used within my design from my development, i created the front and the bank note trying to stick to a similar design as a British 5 pound note but replacing the idents with items relating to my news story. I decided to use a 5 pound note because it is the only British note which is green which i though would work better as the colour green is instantly linked with money.

After developing folding techniques further i decided that this technique would work best for my design, with the wodd of money that fold out to become a leaflet, held together by a money band which also become the space for the address and stamp. Here is a net of my final design, and what it should look like from each angle when completed.