This afternoon we were separated from our colabros and focussed on our own on how to re-work our brief and what we would like to get out of it, before feeding back to each other at the end, combining our ideas and concepts to make a super concept. We needed to gather a clear understanding of what we wanted to get out of the brief, narrow down certain parts of the chosen brief such as deliverables and audiences.
I started by drawing out a brainstorm of everything i could think of applying/getting out of the brief in order to spark some ideas in my head.
Brief breakdown.
what is the problem?//
1. their product doesnt target a young female audience.
2. keeping up to date with contemporary fashion trends within the UK.
3. a visual campaign to raise brand awareness.
4. their history doesnt reflect their current brand identity.
5. the brand has been constantly developed and targeted towards a similar audience for a number of years and wants to break away from this.
We intend to PERSUADE and PROMOTE TO - show how fashion designers can use swarovski within their design work.
a group of - of 20-22 year old fashion designers.
that - that the swarovski brand s not solely target towards the older generation.
In order to achieve this we will produce
-re-brand and model store.
-re-package a product range
-create promotional material around this.
This will be produced using;
-print based media - emboss, foil, duoplexing, laze cutting.
-editorial/catalogue design.
personal re-write of brief,
Brief//
re-package and rebrand packaging of a swarovski product range. Targeting young female fashion designers (20-22), along side a promotional campaign to remodel one of their stores.
Background/conciderations//
-history - silver crystal society
-existing brand identity
-target audience
-conceptual and brand research into the fashion industry
-stock, colour, type, layout and print finishes
Deliverables//
-packaging range
-promotional material
-model store concept
-editorial product catalogue
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