Tuesday, 11 December 2012

proliferatech - logo with type

I then decided to add some type to the logos to see how it would fit best, after messing around with it i found this positioning which i thought worked quite well, i changed the typeface to see which one would work best. I set up a document with the logo using a range of serif typefaces, serif because me and matt both agree that it would best suite the company and the companies audience, and then asked a few other class members which one they thought worked best. Palantino came out top from the quick survey, palantino it is then..

here are experiments with typefaces.





 

Showing the construction of some of the logos, first creating a templete to construct the spiral around.










template



spiral


repeat pattern









subtle adjustments to typeface to finish the logo, changed this curved serrifs to straight points to give the company a more professional feel.




alignment of type



constructing the final shape








finished logo



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