THE 4 BRIEFS I CHOSE AS THE ONES THAT I FELT BEST APPLIED TO MYSELF AND WOULD BE MORE SUITABLE FOR WHAT I WOULD LIKE TO GET OUT OF THIS FINIAL PRJECT TO USE AS A BASIS TO CREATE MY OWN BRIEF WERE;
-D&AD - PENTAGRAM
-YCN - FEDRIGONI
-ISTD - 4' 3"
-ISTD - PUTTING ON A FRESH FACE
We were asked to analyse each of these chosen briefs outlining 5 reasons why we chose each brief and what we would get out of each brief, breaking it down into; practical, personal, processes, contexts and products.
Pentagram
I chose the pentagram brief because even though i wasnt too keen on the concept behind it, one of my targets of this final brief was to try to move away from image and illustration and focus mainly on type and image and focus on developing my typography skills where i feel i have lost out by not choosing the Typography path-way.
The pentagram brief is all type and layout, you have to create a range of magazine spreads based on typographers, and even though the concept sounds a bit dull i could take aspects of the brief and apply it to mine - try to make a focus of my brief on type and layout, producing editorials, magazines etc...
Fedrigoni
I chose the fedrigoni brief purely for the experimental aspects of it, experimenting with what you could do with print and the limitations of print, also this brief would potentially give me opportunity to try some screen printing which is something i havnt really made the most of in previous briefs. However with what Fred said today about dont bother wasting time on screen printing because this is only a small brief and screen printing, even though the outcome is always crisp and nice, wastes allot of time setting things up and that. I would like to experiment with printing in the future however, trying some marbling etc, hopefully i can apply it to one of the next briefs.
4'3"
I liked the look of this brief purely because of the experimental side to it, having the opportunity to create something, put on a performance, then record the date and produce a piece of design out of it. This is something i have been pushing to do recently; creating design work not just because it is pretty and looks nice but designs that have some kind of 'science' or theory behing it.
Putting on a fresh face
This brief interested me because of the re-branding of an already established company. This being another thing i was interested in looking into within my brief. Re-branding/branding a company to give them fresh modern look, using this contemporary modern design style that has been growing recently.
REASONS WHY;
BREAKING DOWN THE BRIEFS, TAKING MY FAVOURITE ASPECTS.
These are the brief i chose [minus fedrigoni, because of the time limitations for print experimentations] broken down taking what i feel are the 2 best parts of the brief. I have done this in order to outline the features that i would want out of a brief, so i can write my own brief which includes the links from other briefs [trying to incorporate each of these points] whilst still working in a style that i would like to and be completely experimental with my designs and outcomes.
