after effects experiments

Felt it was about time to start having ago at creating these animations on after effects, i bagan by breaking down my first concept into a final story board, clearly developed and outlining what i wanted to produce on screen.

Then broke down each element of the animation within illustrator, keeping each letter and shape on a separate layer so i could move then individually when imported into after effects.

The typeface i decided to use was helvetica, simply because it is just such a simple neutral typeface, doesnt necessarily convey any meaning behind the typeface just type at it simplest form but still with enough weight and clarity to be clearly animated. Thought it would be the perfect typeface for this type of animation.

Then changing the position and scale keyframe i slowly moved the ball forward whilst decreasing its size, to give the impression that it was moving towards the type, then as the word spelt collide it smashed into the letter sending them flying off screen. I did this by changing the position and rotation of the letter over a short period of time to show them flying off screen.


Finished animation Test 1...

I felt my first attempt at creating an animation didnt go too badly, although im really struggling with the software, need to get some more practice in on after effects if i would like to get my animations to look any way like i would like them to.