Rational
Good is minimalism within swiss design.
why?
1. the massive impact swiss design has had on modern design.
2. the minimalisation of 21st century logo designs, packaging designs, product and advertising.
3. the clean elegant designs boiled down to as little elements as possible to convey a message.
4. the radicle unique use of type and grid within swiss graphic design.
5. straight to the point and easily understood by everyone.
i intent to: inform and educate.
a group of: a group with an interest in minimalist editorials and want to be educated on minimalism.
that: the massive impact swiss design has had on modern day graphic design, what is minimalism and why is it good.
i will produce: A minimalist editorial showing the rise of swiss design and minimalism, including information on swiss design, information minimalism, explaining what minimalism is and why it is good. Showing examples of minimalism and some my own minimalist work all put together using minimalist editorial and special print finishes.
Friday 30 September 2011
Wednesday 28 September 2011
OUGD201 - Design Production - Print. Good is?
Find a brand/identity/logo relating to each point made..
What is good?
Minimalism, the clear cut, crisp was of getting the the point across in the simplest, cleverest, most creative and wittiest way.
Logo - killed productions logo - really clever and simple logo design, very clever and witty grabbing your attention, making you think and really making the logo stand out.
Who would find it good?
Graphic designers, designers interested in minimalism.
Identity - sikkens foundation - really nice minimalist design, crisp. nice type layout and editorial, some to really get graphic designers excited.
Who wouldnt find it good?
Maximalists, designers who use maximalism, or illustrators who find it too simple/easy, because of its simple style using very little elements relying mainly on the idea over skills.
Identity/branding - Jamie XX - album cover and artist identity, first time i saw this album cover i hated it, i thought it was far too simple and didnt make any sense, just having a pink rectangle with no words with it, not even the album title of anything, however now i understand how clever it is, he has managed to create and identity for himself, now that pink rectangle/any pink rectangle you see you will instantly relate it to jamie xx.
What is it better than?
Maximalism, i find maximalism too cluttered and too messy, too much going on within the design giving it a really childish/ un-professional look.
Logo - starbucks - really hate this logo, i find it too cluttered with too much going on makes it look really un-professional and old fashioned.
Profession?
Architect, architects are using more and more minimalist styles recently, all modern buildings being very clean and simple.
Logo/identity - Pepsi - constantly changing the design of the pepsi logo becoming more and more minimalist.
Celebrity?
Moby, have you ever seen is house? Well.. i havnt however Lorrein tells me its very minimalist, also his music has a very minimalist style, very chilled out and not involving many elements.
Identity - cloverstill - simple yet colourful logo, really gives off the moby vibe.. the colourful logo really gives of a hippie-esc, trance, 90's feel.
Place?
Japan, japanese achitecture is one of the main influences for minimalist design. Traditional japanese designs all has very few flourishes, simple colour, simple design choices, and clean lines and forms, adding only what is needed and removing the rest.
Identity - cross section studio, clean lines and type, sticking to a grid formation, and adding only what is needed to be their.
Product?
Iphone, all apple products are extremely minimalist, take the iphone, a phone with only one button other than that its just a blank box, very clever.
Branding and logo - the apple logo and minimalist branding.
Event?
Event is a hard one to think of because events mainly being massive and very un-minimalist, however.. Beacons festival, a very chilled out festival with the line up consisting of pretty much all house music and chilled out dub, really low tempo music with few elements and really chilled out.
What is good?
Minimalism, the clear cut, crisp was of getting the the point across in the simplest, cleverest, most creative and wittiest way.
Logo - killed productions logo - really clever and simple logo design, very clever and witty grabbing your attention, making you think and really making the logo stand out.
Who would find it good?
Graphic designers, designers interested in minimalism.
Identity - sikkens foundation - really nice minimalist design, crisp. nice type layout and editorial, some to really get graphic designers excited.
Who wouldnt find it good?
Maximalists, designers who use maximalism, or illustrators who find it too simple/easy, because of its simple style using very little elements relying mainly on the idea over skills.
Identity/branding - Jamie XX - album cover and artist identity, first time i saw this album cover i hated it, i thought it was far too simple and didnt make any sense, just having a pink rectangle with no words with it, not even the album title of anything, however now i understand how clever it is, he has managed to create and identity for himself, now that pink rectangle/any pink rectangle you see you will instantly relate it to jamie xx.
What is it better than?
Maximalism, i find maximalism too cluttered and too messy, too much going on within the design giving it a really childish/ un-professional look.
Logo - starbucks - really hate this logo, i find it too cluttered with too much going on makes it look really un-professional and old fashioned.
Profession?
Architect, architects are using more and more minimalist styles recently, all modern buildings being very clean and simple.
Logo/identity - Pepsi - constantly changing the design of the pepsi logo becoming more and more minimalist.
Celebrity?
Moby, have you ever seen is house? Well.. i havnt however Lorrein tells me its very minimalist, also his music has a very minimalist style, very chilled out and not involving many elements.
Identity - cloverstill - simple yet colourful logo, really gives off the moby vibe.. the colourful logo really gives of a hippie-esc, trance, 90's feel.
Place?
Japan, japanese achitecture is one of the main influences for minimalist design. Traditional japanese designs all has very few flourishes, simple colour, simple design choices, and clean lines and forms, adding only what is needed and removing the rest.
Identity - cross section studio, clean lines and type, sticking to a grid formation, and adding only what is needed to be their.
Product?
Iphone, all apple products are extremely minimalist, take the iphone, a phone with only one button other than that its just a blank box, very clever.
Branding and logo - the apple logo and minimalist branding.
Event?
Event is a hard one to think of because events mainly being massive and very un-minimalist, however.. Beacons festival, a very chilled out festival with the line up consisting of pretty much all house music and chilled out dub, really low tempo music with few elements and really chilled out.
Logo and branding - Beacons festival logo
OUGD201 - Design Production - Print. Good is?
Breaking it down further, choosing one answer from each question and going into more detail.
What is good?
Minimalism, the clear cut, crisp was of getting the the point across in the simplest, cleverest, most creative and wittiest way.
Who would find it good?
Graphic designers, designers interested in minimalism.
Who wouldnt find it good?
Maximalists, designers who use maximalism, or illustrators who find it too simple/easy, because of its simple style using very little elements relying mainly on the idea over skills.
What is it better than?
Maximalism, i find maximalism too cluttered and too messy, too much going on within the design giving it a really childish/ un-professional look.
Profession?
Architect, architects are using more and more minimalist styles recently, all modern buildings being very clean and simple.
Celebrity?
Moby, have you ever seen is house? Well.. i havnt however Lorrein tells me its very minimalist, also his music has a very minimalist style, very chilled out and not involving many elements.
Place?
Japan, japanese achitecture is one of the main influences for minimalist design. Traditional japanese designs all has very few flourishes, simple colour, simple design choices, and clean lines and forms, adding only what is needed and removing the rest.
Product?
Iphone, all apple products are extremely minimalist, take the iphone, a phone with only one button other than that its just a blank box, very clever.
Event?
Event is a hard one to think of because events mainly being massive and very un-minimalist, however.. Beacons festival, a very chilled out festival with the line up consisting of pretty much all house music and chilled out dub, really low tempo music with few elements and really chilled out.
What is good?
Minimalism, the clear cut, crisp was of getting the the point across in the simplest, cleverest, most creative and wittiest way.
Who would find it good?
Graphic designers, designers interested in minimalism.
Who wouldnt find it good?
Maximalists, designers who use maximalism, or illustrators who find it too simple/easy, because of its simple style using very little elements relying mainly on the idea over skills.
What is it better than?
Maximalism, i find maximalism too cluttered and too messy, too much going on within the design giving it a really childish/ un-professional look.
Profession?
Architect, architects are using more and more minimalist styles recently, all modern buildings being very clean and simple.
Celebrity?
Moby, have you ever seen is house? Well.. i havnt however Lorrein tells me its very minimalist, also his music has a very minimalist style, very chilled out and not involving many elements.
Place?
Japan, japanese achitecture is one of the main influences for minimalist design. Traditional japanese designs all has very few flourishes, simple colour, simple design choices, and clean lines and forms, adding only what is needed and removing the rest.
Product?
Iphone, all apple products are extremely minimalist, take the iphone, a phone with only one button other than that its just a blank box, very clever.
Event?
Event is a hard one to think of because events mainly being massive and very un-minimalist, however.. Beacons festival, a very chilled out festival with the line up consisting of pretty much all house music and chilled out dub, really low tempo music with few elements and really chilled out.
OUGD201 - Design Production - Print. Studio Workshop 28/09/11
good is... minimalism,
conveying a message using the least amounts of elements as possible.
Lateral thinking, asking ourselves questions about our good to break it down further and hopefully spark some ideas for a concept.
What makes it good?
-the genius ideas
-it's clear cut
-crisp
-witty
-the history behind it, swizz design
-modernization of technology
-minimalism is everywhere
Who would find it good?
-graphic designers
-architects
-people in the design sector
-modern people
-minimalists
Who wouldnt find it good?
-old fashioned people
-traditional people
-fine artists
-maximalists
-cluttered people
-hoarders
What is it better than?
-maximalism
-fine art
-traditional art
-loose women
-yaf
If your good was a profession what would it be?
-architect
-graphic designer
-jesus
-apple coe
-product designer
if your good was a celebrity who would it be?
-moby
-thom yorke
-steve jobs?
-burial
-ghandi
If your good was a place where would it be?
-Japan
-Switzerland
-New zeeland
-Apple shop
-Ikea
If your good was a product what product would it be?
-Macbook
-Iphone
-original source
-innocent smoothie
-memory foam
if your good was an event what event would it be?
-beacons festival.
-modert art gallary
conveying a message using the least amounts of elements as possible.
Lateral thinking, asking ourselves questions about our good to break it down further and hopefully spark some ideas for a concept.
What makes it good?
-the genius ideas
-it's clear cut
-crisp
-witty
-the history behind it, swizz design
-modernization of technology
-minimalism is everywhere
Who would find it good?
-graphic designers
-architects
-people in the design sector
-modern people
-minimalists
Who wouldnt find it good?
-old fashioned people
-traditional people
-fine artists
-maximalists
-cluttered people
-hoarders
What is it better than?
-maximalism
-fine art
-traditional art
-loose women
-yaf
If your good was a profession what would it be?
-architect
-graphic designer
-jesus
-apple coe
-product designer
if your good was a celebrity who would it be?
-moby
-thom yorke
-steve jobs?
-burial
-ghandi
If your good was a place where would it be?
-Japan
-Switzerland
-New zeeland
-Apple shop
-Ikea
If your good was a product what product would it be?
-Macbook
-Iphone
-original source
-innocent smoothie
-memory foam
if your good was an event what event would it be?
-beacons festival.
-modert art gallary
Tuesday 27 September 2011
what is good presentation.
the first thing we did after coming back from summer and our extensive research into our good is pitch our good to the class in a 5 minute presentation, showing what your good is, why you think it is good aswel as facts and figures about the good. Here is the presentation i created summarizing the research i conducted,
This was to help come up with initial concepts on how to tackle the what is good brief, after conducting research into minimalism i was really into minimalist publishing and editorials and wanted to focus my outcome on this somehow. The idea i had was to produce a minimalist editorial all about minimalism, focussing on the minimalist layout of the book, educating people on what minimalism was, where it originated and influences on minimalism. Showing some of my own minimalist designs aswel as analysations of others works.
Feedback from crit; things to look at.
How good?.. were you convinced.
What else interesting about their good that hasnt been mentioned?
-what message do you want to get across.
-how minimal you could make something and it still be legible.
Is there a flaw in the argument? what do you disagree with and why?
-be more specific? what is it about minimalism that you think is good.
What processes, scenarious, or contects might improve the potential impact of the concept?
-maybe look at certain countries - places that arnt too well known.
-look at signage.
-publications, what the book could be about? could be completely random as long as it is the editorial is crisp and minimal.
How else might the concept be creatively improved? any other comments...
-some of your own minimalst deisng work.
This was to help come up with initial concepts on how to tackle the what is good brief, after conducting research into minimalism i was really into minimalist publishing and editorials and wanted to focus my outcome on this somehow. The idea i had was to produce a minimalist editorial all about minimalism, focussing on the minimalist layout of the book, educating people on what minimalism was, where it originated and influences on minimalism. Showing some of my own minimalist designs aswel as analysations of others works.
Feedback from crit; things to look at.
How good?.. were you convinced.
What else interesting about their good that hasnt been mentioned?
-what message do you want to get across.
-how minimal you could make something and it still be legible.
Is there a flaw in the argument? what do you disagree with and why?
-be more specific? what is it about minimalism that you think is good.
What processes, scenarious, or contects might improve the potential impact of the concept?
-maybe look at certain countries - places that arnt too well known.
-look at signage.
-publications, what the book could be about? could be completely random as long as it is the editorial is crisp and minimal.
How else might the concept be creatively improved? any other comments...
-some of your own minimalst deisng work.
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