rational

Rational


Good is minimalism within swiss design.


why?
1. the massive impact swiss design has had on modern design.
2. the minimalisation of 21st century logo designs, packaging designs, product and advertising.
3. the clean elegant designs boiled down to as little elements as possible to convey a message.
4. the radicle unique use of type and grid within swiss graphic design.
5. straight to the point and easily understood by everyone.


i intent to: inform and educate.
a group of: a group with an interest in minimalist editorials and want to be educated on minimalism.
that: the massive impact swiss design has had on modern day graphic design, what is minimalism and why is it good.
i will produce: A minimalist editorial showing the rise of swiss design and minimalism, including information on swiss design, information minimalism, explaining what minimalism is and why it is good. Showing examples of minimalism and some my own minimalist work all put together using minimalist editorial and special print finishes.