What is good?
Minimalism, the clear cut, crisp was of getting the the point across in the simplest, cleverest, most creative and wittiest way.
Logo - killed productions logo - really clever and simple logo design, very clever and witty grabbing your attention, making you think and really making the logo stand out.
Who would find it good?
Graphic designers, designers interested in minimalism.
Identity - sikkens foundation - really nice minimalist design, crisp. nice type layout and editorial, some to really get graphic designers excited.
Who wouldnt find it good?
Maximalists, designers who use maximalism, or illustrators who find it too simple/easy, because of its simple style using very little elements relying mainly on the idea over skills.
Identity/branding - Jamie XX - album cover and artist identity, first time i saw this album cover i hated it, i thought it was far too simple and didnt make any sense, just having a pink rectangle with no words with it, not even the album title of anything, however now i understand how clever it is, he has managed to create and identity for himself, now that pink rectangle/any pink rectangle you see you will instantly relate it to jamie xx.
What is it better than?
Maximalism, i find maximalism too cluttered and too messy, too much going on within the design giving it a really childish/ un-professional look.
Logo - starbucks - really hate this logo, i find it too cluttered with too much going on makes it look really un-professional and old fashioned.
Profession?
Architect, architects are using more and more minimalist styles recently, all modern buildings being very clean and simple.
Logo/identity - Pepsi - constantly changing the design of the pepsi logo becoming more and more minimalist.
Celebrity?
Moby, have you ever seen is house? Well.. i havnt however Lorrein tells me its very minimalist, also his music has a very minimalist style, very chilled out and not involving many elements.
Identity - cloverstill - simple yet colourful logo, really gives off the moby vibe.. the colourful logo really gives of a hippie-esc, trance, 90's feel.
Place?
Japan, japanese achitecture is one of the main influences for minimalist design. Traditional japanese designs all has very few flourishes, simple colour, simple design choices, and clean lines and forms, adding only what is needed and removing the rest.
Identity - cross section studio, clean lines and type, sticking to a grid formation, and adding only what is needed to be their.
Product?
Iphone, all apple products are extremely minimalist, take the iphone, a phone with only one button other than that its just a blank box, very clever.
Branding and logo - the apple logo and minimalist branding.
Event?
Event is a hard one to think of because events mainly being massive and very un-minimalist, however.. Beacons festival, a very chilled out festival with the line up consisting of pretty much all house music and chilled out dub, really low tempo music with few elements and really chilled out.
Logo and branding - Beacons festival logo
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