Saturday 5 November 2011

redesigning logo for new concept. AND CREATING TYPEFACE FOR BOOK.

seen as my concept has changed from being a formal publication about minimalism within swiss design to a more fun educational book using animal illustration to helo educate people about minimalism i felt my logo had to change aswell. here are some experiments trying to create a new logo, the idea was to have a fun engaging logo which is still minimalist, so lots of curved lines etc.








after coming up with this design i felt it worked to well i would push it to create a minimalist typeface which could then be used within my publication.
so using this grid for each letter so they each follow the same style and the same rules for each letter, being built up of straight lines and only curves moving outwards.


i created this typeface.



testing on related words to see how it would look within the book.




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