Rcooper joinery is a joinery business
ran by one individual; work is starting to run dry for this person
due to the current climate with more and more people choosing a
cheaper DIY approach to joinery work to save money. The joiner is
looking for a bland new visual identity to help portray himself as a
high class joiner who will produce high quality furnishing for low
cost prices.
Background considerations
The deign work has to suit its purpose
for a joiner whilst still portraying a strong eye-catching visual
aesthetic to help bring in work for the joiner. The company is
already fully established within the industry their fore has a lot of
imagery and content to work around. Just needs a completely new
visual identity to help promote himself successfully and help the
business reach its fully potential.
Mandatory requirements
Work with Rcooper joinery to reach a
level whereby the visual identity will appeal to existing clients as
well as helping to bring in new clients.
Deliverables
- a strong visual aesthetic that can be applied to various outcomes
- logo
- business cards
- stationary
- letterheads
- receipts
- invoiced
- emails
- promotional material
- website
Promotions
- brochures
- publications showcasing work
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