Tuesday 11 December 2012

Brief 8 - R Cooper Joinery



Rcooper joinery is a joinery business ran by one individual; work is starting to run dry for this person due to the current climate with more and more people choosing a cheaper DIY approach to joinery work to save money. The joiner is looking for a bland new visual identity to help portray himself as a high class joiner who will produce high quality furnishing for low cost prices.

Background considerations

The deign work has to suit its purpose for a joiner whilst still portraying a strong eye-catching visual aesthetic to help bring in work for the joiner. The company is already fully established within the industry their fore has a lot of imagery and content to work around. Just needs a completely new visual identity to help promote himself successfully and help the business reach its fully potential.

Mandatory requirements

Work with Rcooper joinery to reach a level whereby the visual identity will appeal to existing clients as well as helping to bring in new clients.

Deliverables

  • a strong visual aesthetic that can be applied to various outcomes


  • logo
  • business cards
  • stationary
    • letterheads
    • receipts
    • invoiced
    • emails
  • promotional material
  • website

Promotions
  • brochures
  • publications showcasing work

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