Brief 7 - FIsh Tank illustration

Brief and Creative Challenge

Illustrate your interpretation of any music track to create an installation at the studio of design agency, Music.

Background

Here at Music we have a meeting room that’s encased in glass— floor to ceiling panes—affectionately known as The Fish Tank, The Crystal Maze, The Kingdom of the Crystal Skull and basically anything else that refers to a use of glass from popular culture.

We installed Damien Hirst’s Vitrine around 12 months ago and, much to everyone’s amusement, found that people found it quite an obstacle to enter. In a not too dissimilar fashion to supermarket doors the world over, people either walked straight into the glass, or mimicked Spider-man as they mimed their palms over it until the embarrassing eventuality of falling through the pane that gave way (more commanly known as the door).

So we decided we need to make people aware that this is glass.

We thought about ways in which we could make virtue of our display case, but got very disinterested in our ideas and decided to create a platform for all you up-coming illustrators out there and allow you to champion your skills on our glassy canvas, and we will champion your results to the world (as well as the creative industry).

How it will all work

Each chosen illustration will run for a set period of time between 2 and 8 weeks (we’ll try to align this with the calendar year but, yes, we know about the academic year too). As the programme will run for 12-or-so months, we plan to allocate each chosen submission a month in which the illustrator can install and remove their illustration.

Target Audience

Designers and their clients.

Initial ideas

Music

Visual representation of any music track.

Ideas for tracks;

• uk underground hip hop
  • songs with meaning
  • lyrical content to illustrate
• rage against the machine

• something that is very current
• relates to todays news and political views.
• Aesthetically pleasing, but with dark hidden undertones.

• hardcore punk.
• thom york – the eraser
  • clim ate change
  • environmental
  • the world is a mess
  • how to fix the problems
  • deep meaning

• radiohead
  • ok computer – lost in technology, media taking over.
  • Amnesiac/kid a – shot to fame, not knowing who we are anymore, feels trapped within fame and media and not knowing how to escape it.
  • In rainbows – finding who I am and finding beauty in the world again.

• MF DOOM/MADVILLAN
  • terrorism, the mind frame of a terrorist. Why?

• Double sided!!
  • utilise both sides of the glass.
  • Opposite illustrations working together to create one image
  • Two colours, one per side
  • one side, false perspective;
    • other side depicts the true meaning.