Brief 9 - signage company

Brief -

Propose a plan for an on-the-road sign painting service that combines traditional techniques typographic techniques with contemporary ideas.

Background/considerations

Using traditional approaches to creating lettering, infused with new school media. Research and development into existing signs, calligraphy, script, graffiti and letterpress are essential. You will have to leave the computer behind and take it back to the traditional methods. Being experimental is necessary in order to investigate potential outcomes

Method of delivery

• Traditional techniques
• experimental range
• strong visual identity

Deliverables

• Branding and identity
• product range/portfolio
  • sample book

• promotional material – media/advert
• proposals
  
  
  
  
  
  
  
  
  Initial ideas
  
  
  Hand drawn sign painting for local businesses,
  - Signage company
  
  
  Traditional style lettering with a modern twist
  
  
  Create a logo and branding for business, but doing all in an old school graphics style.
  
  
  • Traditional techniques
    • letter press
    • stencils
    • hand rendered type
    • brush
    • experiment with printing techniques, finishes
      • emboss
      • try not to use a computer within design work
      • with a contemporary twist
  
  
  - Experimenting with paint, mixing paint to get cool textures.