Brief 6 - fishing magazine

fishing magazine brief

Brief

Re-Brand and re-design 'angling times' fishing magazine to give it a sharp, high-class feel to help them stand out from competition.

Background/considerations

The majority of fishing magazines retain a consistent 'un-design' aesthetic, transform this aesthetic to re-think the idea of what a fishing magazine is and how it can become a more collectable, high-class item.

Mandatory requirements

Collect some original content and combine with existing material to produce a high class publication. Make full use of print processes to help allow the magazine stand out from others.

Deliverables

A new identity for company

Promotional material

Complete magazine re-design

____________________

Initial ideas

Editorial based brief,
magazine.

Produce a fishing magazine,

redo a current one?

Piece together ourselves, using extracts from others and interviews, content sourced ourselves

Smart cover

print finishes

embossed?

Foil

modern, crisp style

monotone images

Brief 5 - futurism

A timeline of theories articulating the changes in design in relation to the processes

Brief

Produce a book that articulates futurism through the cycle of modernist to post modernist subtly in the form of a gradual timeline.

Background/considerations

Aim to tie in all aspects of theories and past future predictions that have come to light in today’s world of design. Illustrate this through the changes in graphic design through the timeline, essentially splitting the timeline into two – one being the theories, and the other being the layout and design of the book being dictated by these theories. Make subtle shifts in the design of the book that steadily moves through the transformations of thinking at that time. Think about technologies influence on print processes and design.

Mandatory requirements

- A range of printing processes

- Essays, journals and ideas that relate to our subject matter

- Past and present interviews from designers

- Personal views and predictions

- Extracts from own dissertations

Deliverables

- Book

________________________

Initial ideas and concepts

Amsterdam Brief

Initial ideas;

- Book/magazine.

• editorial based brief.

EMAIL A STUDIO!

- ask them if we could have a look at some of their previous briefs and use it as part of their 3^rd year.

• ask if they have any spare briefs
• help with content
• type us a brief up

Possible subject areas.

• Futurism
  • get content relevant to our dissertations – makes it easier to source content.
  • interviews from photographers along side images.

• Photography in the future?
  • Academic essays about photography – easy to gather content.
    • Nice to work with – designing the magazine based around the content.
      • Creative freedom
      • interesting images

• cultural? - gives creative freedom for design
• make sure the content is interesting so the design could be designed around the content.

• look at a series of authors books and re-designing them.
  • Essays – publish essays.
    • Art theory – futurism.

What company would be looking for book/magazine design, and would let us design it.

________________________________________________

Put a book together;

• nice layout
• bind – experiment with bind – original binding techniques, try something new and different.
  • Marble edging of the book.
• contemporary
• experiment with printing techniques
• loads of print finished throughout [talk about the future]

• Futurism
• • using a a series of essays from theorist.

• apply knowledge from dissertation.
• Journals on how technology has changed creative fields and the influence it is having on it.
• The idea of futurism within design, old techniques (letterpress being replaced by digital)
• a book illustrating a clash between traditional & digital.
• comparison between traditional - digital
• beginning of the book show the traditional techniques and the limitations which come with it apposed to the freedom of digital.
• book emphasising processing and Techniques
• Write up some of the content ourselves using our own knowledge.
• Futurism within the arts culture.
• (nintendo) drawing games – why? Teaching kids to draw on screen when they could pick up a pen a paper.
  • Choose subject matters and type up opinions about to apply to the book.
    • theoretical – lots of personal written work.
• Find images, and work around imagery.
• GATHER HELP FROM RICHARD.
  • - [grounding specialists are starting to become more and more redundant due to the digital revolution]

- narrow it down to a subject matter.

• RESEARCH BRIEF.

- allows the content to dictate the whole of the design.

• Apply our own personal predictions on what will happen in the future.
• Get richard miles involved.

• stages in the book will represent the content and futurism and the design will show this.

- comparisons within futurism shown with page layouts.

Brief

Finalizing ideas

Instead of trying to condense all the information into one book, which would be confusing and difficult to structure, do a series of books covering each of the print processes. Using each process to produce each book;

• - letter press
• - metal casting
• - photo typesetting
• - Introduction to digital uprising
• - post modernism printing experimentation

Source the information our selves

• - ask Richard

• - In a time line.

Brief 4 - Proliferatech

Brief

Create the visual identity for a biological company who specialises in the vitro regeneration of plants. The company need a name, logo, stationary designing along with promotional material, way-finding for lab and experimentation papers designed and published.

Background/considerations/Mandatory requirements

It has a mass audience, from government to anyone with an interest in growing plans so the design work has to fit the purpose. Try to incorporate experimentation within the field to incorporate within the design-work to make it more suited for the company.

Needs to have a professional finish although the design work has to help the company stand out from competition.

Deliverables

• Name
• logo
• stationary
• business cards
• prints for lab
• way-finding
• publication
• promotional material
  
  
  ___________________
  
  
  Initial ideas and concepts
  
  
  
  
  What is the brief?
  Content;
  - A logo for a biological science company focussed on the regeneration of plants [vitro-regeneration]
  Apply science experimentation to create the imagery to become the focus of the project and to apply within the design work, promotions, branding nn shit.
  Work around one of the logo briefs, because it would form the grounding for the project and then expand the range of outcomes to what would be appropriate.
  Form follows function.
  
  
  Setting up a new company;
  - FORM FOLLOWS FUNCTION
  • we would need to come up with the branding
  • promotions – could allow creative freedom.
  • identity
  • way finding for the company.
  
  
  Which would give us the opportunity to to the commercial branding side of it, along with experimental aesthetically outcomes to have around the studio.
  
  
  • all imagery for the focus of the logo and outcomes done with experimentations.
  UTALISE MATTS DADDY FOR EXPERIMENTS;
  • help us come up with concepts for experiments
  • use his equipment.
  
  

Brief 3 - photographer branding

Brief

Create the visual identity for an up and coming photography graduate.

Background/consideration

The photographer has just come out of education and hoping to get work within the industry, their fore needs a strong visual identity to help push his work above other competitors, in a struggling industry. The branding and identity needs to be unique and eye-catching whilst still for filling its full purpose. The photographer will also need an online portfolio of his work and promotional material which follows the personal design aesthetic that you go for.

Mandatory requirements

The photographer has a huge body of work from is 3 years in education along with personal photography and commissioned work which would needs to arranged and ordered in a clever but yet organised way to help showcase his work to the masses. Find a visual style which works well with and complements the photographers work helping showcase his portfolio to the industry/world clearly and visually strong. Look at other photography branding to see what can be different and help this persons work stand out above the rest.

Deliverables

• logo
• visual identity
• business cards
  • [stamp]
• stationary
  • letterheads
  • receipts
  • invoiced
  • emails
• promotional material
• website

Promotions

• small zines showcasing work
  
  
  __________________________
  
  Another projects/collaboration with my mate Ben [photographer from leeds met].
  Creating his personal brand and identity and everything else to go with it to help him promote himself when he finishes his degree and gather work for when he finishes.
  
  Initial ideas - things to design:
  
  
  

  • logo
  • visual identity
  • business cards
    • stamp
  • stationary
    • letterheads
  • promotional things
  • website

  
  

  Promotionss

  • small zines showcasing work

Brief 2 - concept + initial ideas

This year I am living with a 3rd year photography and journalism student from Leeds Met, i have known him for a while now and always been a fan of his photography work. We have been discussing about a collaboration for a while now and I feel that i am now ready to peruse this, whereas previously not entirely sure where I wanted to focus my work within graphic design, which direction i wanted to take my practice and whether my skills of a graphic designer would be good enough to work hand in hand on a brief with a photographer a basically do his photography work justice.

LINK TO HIS BLOG

We discussed ideas of what we could do as a brief together and decided upon creating a contemporary photography magazine, a magazine that would showcase his own work along with other photographers from around the world with artist profiles and interviews from professionals. The magazine would be the first of a quarterly magazine, allowing enough time to spent designing the magazine and source content, being a quarterly this also means that because the content will be greater, the price of each magazine will increase leaving enough money to add specialist print finishes and end up with a really crisp, considered, contemporary magazine.
The reason we settled on collaborating to design a magazine was because this would also go along side with one of his briefs this year; one of his briefs is to produce a piece on current affairs, which could be just a photography or a magazine or an article. Therefore we decided to combine this with our brief and have the magazine focussed on pressing issues within photography, their fore we could both work together sourcing content, he would be in charge of the photography and myself to do the design work.

These are some notes on some of the issues the magazine could feature:

- Modernism - renaissance
       - going against technology and back to a vintage style with photography.
                - apps allow vintage filters
                - hipster photography becoming mainstream
                - going back to film photography when digital is available

- futurism – accessibility of nice photography equipment with apps on phone.
                 - allowing anyone to be a photographer
                 - Are traditional techniques becoming obsolete
                 - dumbing down of photography, push of a button on a HD phone
                 - comparisons between professional and amateur

      - is it good for the industry? photographers being forced to push boundaries
      - narrowing down work for professionals

- also could include info on upcoming exhibitions as well as reviews and articles from previous exhibitions.

The magazine would be completely modern therefore the overall design aesthetic would have to follow, contemporary design, pushing boundaries, experimental, room for creative freedom - in order to keep up with competition from other quarterly magazines in the arts industry.

Brief 2 - photography magazine

Brief

A photographer is planning on creating a new quarterly, contemporary photography magazine. Showcasing photography from around the world, interviews with professionals with artist profiles as well as pressing matters within modern day photography. The magazine will be very high class, with strong print finishes and layout considerations. The photographer is looking a graphic designer to work hand in hand with to help with the layout and design considerations within the magazine, whilst also helping to source content, with just giving the magazine a strong visual aesthetic to help it stand out within the modern arts magazine sector.

Background/considerations

The magazine would have to fit the visual aesthetic of current quarterly arts magazine whilst still having a strong enough style to help it stand out amongst the competition. The magazine will not have a huge budget initially their fore all processes must be well considered. Needs to be a high end magazine, with the content being the full front for all the design considerations, allowing the content dictate the layout.

Mandatory requirements

Work with the photographer to come up with a visual style for the magazine that you both agree would help the magazine reach its full potential. Due to the magazine initially being ran by just 2 people you will have to also heavily help dictating and sourcing what content should be included within the magazine.

Deliverables

A strong visual aesthetic and layout for a magazine that can be applied to future copies as well as promotional material.

Brief 1 - album art.

Brief

The artist Bambooman is an up and coming produced who creates hip-hop, downtempo, futurebeats music. Develop visuals for the marketing of a release by this artist. I plan to put together a visual identity for this producer along with design material to go along side his new album 'lost souls', along with special edition alternative high class album design.

Background/considerations.

Remember artwork and identity is to reflect to overall feel of the music so must fit the purpose that it is intended for, however the experimental feel of the music should give you enough creative freedom to create something really nice. Must stand out amongst other artwork, help promote the artist and bring sales in.

Mandatory requirements

Must be low budget.

Include alternative special edition artwork.

Adhere to the bands guidelines

Deliverables

- identity

- new logo

- website mock up

- album artwork along with, vinyl covers and special edition album art.

- Promotional tour posters


____________________________

Initial ideas:I dont think this will be one of the 4 main briefs that i will be undertaking for this module, seems like the kind of brief that is purely outcome based seen as i already know about most of the content that will of needed to be researched. Just purely about experimenting with design work and banging out outcomes. Probably spend 1 to 2 weeks on the brief which should give me enough time to finish off all the design work.

Here are some of the quick initial ideas that I have for the artwork;
- Experiment more with marble printing, master the process to produce some really cool patterns.
- Print processes - experiment with print processes, push the boundaries of print.
                           - innovative printing techniques
                           - try something different
- Print finishes - experiment with print finishes.

- screen print.

Just a few concepts, but it's hard to get what is in my head out into words. However this brief will focus on experimenting with print, trying innovative/different printing techniques to create some really interesting outcomes. However one challenge will be re-producing these techniques for mass production which will be something that i will have to figure out nearer the time.

Really excited for this brief and the opportunities that may fall from it.

Album artwork..

For the first of my briefs i decided to get in contact with a local musician called Bambooman 'kirk barley' and asked if it would be possible if i could design any artwork for him. I have been a fan of his music for a while now and he is definitely in the right genre to coincide with the type of artwork that i hope to produce, because of his experimental, downtempo, bass music it would give me the opportunity to be quite abstract with the outcomes, produce some artwork that is quite experimental to try to properly communicate his style of music through the artwork.
Here is the email that i sent him along with his reply; pretty happy with the reply i received. Although the artwork wont necessarily go live he has given me the all clear to create design work for his new singles also he said he will send me some clips and such to help influence the design work.
Hopefully he will like the work that i produce and it will maybe get used. Either way though should be a pretty good brief, with the creative freedom to produce some really experimental outcomes along with the opportunity to expand the brief to a huge range of possible outcomes.

what i want out of brief..

Ideas of what i would like to get out of my 10 briefs...

To try to incorporate as many my goals for level 6 as possible within my briefs I have tried to choose 10 briefs that would allow me to develop each of the skills that i wanted to this year. 

Each brief should be mainly type driven, with the opportunity to produce some form of editorial design within the outcomes. Try to work on a lot of magazine/book work briefs to fully develop my type and layout skills. I also need to try to incorporate some of my illustration skills within some of the briefs so i does not just become a skill that i have spent the past few years developing and now just scrap it. I also would like to choose briefs that i have a personal interest in, a few problems that i faced in previous years was being 100% interested in a brief/ the subject matter, which lead to me producing sloppy outcomes because i was not fully engaging myself within it. If i choose briefs on subject matters that i have a personal interest in it will help me becomes more focused on the brief and hopefully the design work will improve because of this. The briefs that i choose also have to have room for creative freedom, try not to produce design work that is too commercial to help fill my portfolio with work that i would like to produce after uni, also with creative freedom gives the opportunity to try something different, be slightly experimental/abstract with processes to produce some really nice unique work.