Brief 4 - Proliferatech

Brief

Create the visual identity for a biological company who specialises in the vitro regeneration of plants. The company need a name, logo, stationary designing along with promotional material, way-finding for lab and experimentation papers designed and published.

Background/considerations/Mandatory requirements

It has a mass audience, from government to anyone with an interest in growing plans so the design work has to fit the purpose. Try to incorporate experimentation within the field to incorporate within the design-work to make it more suited for the company.

Needs to have a professional finish although the design work has to help the company stand out from competition.

Deliverables

• Name
• logo
• stationary
• business cards
• prints for lab
• way-finding
• publication
• promotional material
  
  
  ___________________
  
  
  Initial ideas and concepts
  
  
  
  
  What is the brief?
  Content;
  - A logo for a biological science company focussed on the regeneration of plants [vitro-regeneration]
  Apply science experimentation to create the imagery to become the focus of the project and to apply within the design work, promotions, branding nn shit.
  Work around one of the logo briefs, because it would form the grounding for the project and then expand the range of outcomes to what would be appropriate.
  Form follows function.
  
  
  Setting up a new company;
  - FORM FOLLOWS FUNCTION
  • we would need to come up with the branding
  • promotions – could allow creative freedom.
  • identity
  • way finding for the company.
  
  
  Which would give us the opportunity to to the commercial branding side of it, along with experimental aesthetically outcomes to have around the studio.
  
  
  • all imagery for the focus of the logo and outcomes done with experimentations.
  UTALISE MATTS DADDY FOR EXPERIMENTS;
  • help us come up with concepts for experiments
  • use his equipment.