fishing
magazine brief
Brief
Re-Brand and re-design 'angling times'
fishing magazine to give it a sharp, high-class feel to help them
stand out from competition.
Background/considerations
The majority of fishing magazines
retain a consistent 'un-design' aesthetic, transform this aesthetic
to re-think the idea of what a fishing magazine is and how it can
become a more collectable, high-class item.
Mandatory requirements
Collect some original content and
combine with existing material to produce a high class publication.
Make full use of print processes to help allow the magazine stand out
from others.
Deliverables
A new
identity for company
Promotional
material
Complete
magazine re-design
____________________
Initial ideas
Editorial based brief,
magazine.
magazine.
Produce a fishing magazine,
redo a current one?
Piece together ourselves, using
extracts from others and interviews, content sourced ourselves
Smart cover
print finishes
embossed?
Foil
modern, crisp style
monotone images
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